How Caribbean Brands Can leverage the fast growing Influencer Marketing Trend

  Influencer marketing, is by far the fastest growing marketing channel this year, and it doesn’t show any signs of slowing down. According to the eMarketer poll, 84% of American marketing professionals plan to launch at least one influencer marketing campaign within the next year and Caribbean Brands are fast in catching on. Now, using 

Is Your Caribbean Business Doing Social or Being Social ? A January 2017 Question.

  As Social Media grows up, it’s become necessary for a shift in business mindset of merely “doing” social, to “being” a Social Business. From simply “using” social for marketing purposes-a social media marketing strategy -which is about the channels, platforms, tactics that support listening, content publishing and community engagement, towards having a social mindset