I get alot of questions from businesses, entrepreneurs, organisations about digital marketing,- social media marketing by emails, at events…out and about. So I decided to put together a short blog answering some of the most common questions I get. So here’s a top 10 that I compiled and if you have any more please do email me at ingrid @ getconnectid.com
1. What are some common social media marketing mistakes businesses make?
One of the worst mistakes is inconsistency – only posting every now and them, not backed my any strategy or editorial agenda; not responding when consumers reach out to engage. Another big one is using social media as a place to announce your own content and nothing more (throw more mud at the wall and have a one way communication), without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share. Remember, the key is to build real customer relationships that can build trust, mind share and later wallet share.