In this Digital Age, ALL Business is Social.

5 Common Questions Asked by Caribbean Businesses About Social Media Marketing, Answered

socialcaribelogoforsiteI get alot of questions from businesses, entrepreneurs, organisations about digital marketing,- social media marketing by emails, at events…out and about. So I decided to put together a short blog answering some of the most common questions I get. So here’s a top 10 that I compiled and if you have any more please do email me at ingrid @

1. What are some common social media marketing mistakes businesses make?
One of the worst mistakes is inconsistency – only posting every now and them, not backed my any strategy or editorial agenda;  not responding when consumers reach out to engage. Another big one is using social media as a place to announce your own content and nothing more (throw more mud at the wall and have a one way communication), without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share. Remember, the key is to build real customer relationships that can build trust, mind share and later wallet share.
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CLIENT News: NFPB goes ‘digital’ with safe sex campaign


We were hired by UNESCO and its local implementation partner National Family Planning Board, ( NFPB) to do initial research and to design a digital strategy for them to use to connect to primarily teenaged Jamaican where they are and at the point of … [Continue reading]

Seth Godin on How to Make Social Be Valuable To Your Business

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760,000 Jamaicans Now on Facebook…Here’s the Breakdown by Age group

As we're taking a look at the trends to watch online and in social media in 2014, we thought let's take one of our regular checks on the numbers. We start off with Facebook, the largest social network in play now and how many Jamaicans are on there … [Continue reading]

RePost: How our Business Blog Crashed our Server and Brought New business.


Ohh the irony, when you’re in the process of evangelising, you have an experience that becomes a great testimonial. What am I talking about? At CONNECTiD we eat our own dog food, so as we have been busy talking about the benefits of blogging for … [Continue reading]