Remember when your business had control-somewhat anyway-of the messages it put out into the marketplace,how it was perceived publicly. Remember when your version of customer feedback was a How Are we Doing Form in your office or store or maybe a sticker on the bumper of a company vehicle? Remember when you got back maybe a fraction of the feedback that was generated by your customer ad their experience with your product or service? Ahh yeah the good old days.
We know you now know you live and do business in a 24/7 world and that it’s age of the connected and informed consumer. But it helps to remind yourself regularly, of some of what’s influencing your audience today?
21. February 2013 Digital Strategy 0