CLIENT News: NFPB goes ‘digital’ with safe sex campaign

unesconfpbWe were hired by UNESCO and its local implementation partner National Family Planning Board, ( NFPB) to do initial research and to design a digital strategy for them to use to connect to primarily teenaged Jamaican where they are and at the point of decision-making about their sexual and reproductive health. Islandwide focus groups, trend research, desk reviews were conducted and then a comprehensive digital strategy that ranged from a standalone website, social media, thought leadership and an extensive integrated content development strategy. It is now in the hands of their teams to implement for massive impact.

Their new approach was picked up by the Jamaica Observer “NFPB Goes Virtual with safe sex campaign”

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