Yeah I know, if you were to look at the content strategies being executed online now, there is a heavy and current bias towards online video and photography. So if you’re not careful that may make you think that things like text…blogs are old school and irrelevant. Well think again! Your Business Blogging is an important part of digital marketing and have tons of important benefits, which is why I’m a major advocate of a solid content marketing and blogging strategy.
Let me drop this Factoid right here for your to munch on.
Then if you are still not convinced, swing back around to the blog I wrote a few weeks ago Which Jamaican Stock Exchange Listed Companies shine in Business Blogging + 14 Reasons Why Every Caribbean Business Should Blog”
Then let me leave you with these other gems.
BlogHer found that 81% of online consumers trust content from blogs. It’s the new newspaper or magazine.
Anyone can publish content, but very few businesses are creating compelling content that commands attention and converts their audience into revenue. It starts with building content that stands out, build trust by providing insight, details and facts.
Also watch out for Caribbean Blogger’s Week in December this year! Watch this space and also SiliconCaribe.com #CBW16