Is Your Caribbean Business Doing Social or Being Social ? A January 2017 Question.



As Social Media grows up, it’s become necessary for a shift in business mindset of merely “doing” social, to “being” a Social Business. From simply “using” social for marketing purposes-a social media marketing strategy -which is about the channels, platforms, tactics that support listening, content publishing and community engagement, towards having a social mindset and the integration of social media and social methodologies into the organisation and how it do business everyday to drive business impact. We’re talking about building a Caribbean Social Business.