How do Jamaicans compare to Trinidadians when it comes to how they spend their time online and what does it say about the emerging Digital Culture of both Caribbean nations? Soca season ended in Trinidad in February, but in Jamaica, we’re smack in the middle of the Carnival season now. Across the entire country, Soca
They are the ones who will tell you that you have to know before you go…online and into digital that is. And it all starts with thinking things through before you act, as you have to have a sound strategy that connects with your overall business goals. Guessing and spinning is not what we do.
Influencer marketing, is by far the fastest growing marketing channel this year, and it doesn’t show any signs of slowing down. According to the eMarketer poll, 84% of American marketing professionals plan to launch at least one influencer marketing campaign within the next year and Caribbean Brands are fast in catching on. Now, using