What you/your business needs to know now about the future of digital marketing #socialcaribe

A recent industry forecast by global management consulting firm McKinsey and Company foresees that “Digital marketing is about to reach more challenging territory”.  They kick off their report talking about Consumer Power….”Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” 

The most common mistake Caribbean brands are still making on Facebook and how to change it.

The most common mistake I’m still seeing Caribbean businesses make on Facebook is  – to create a Facebook Profile  and use that to “create a community of friends”, when they really mean to create a Facebook Fan Page. I’m not going to call names, but I’m seeing airport brands, food and beverage brands and travel brands 

Top 5 most Social Caribbean Countries and 3 Questions Caribbean brands must ask themselves.

Social networking has become the most popular online activity worldwide, passing gaming and checking email and now Social Networking sites now reach 82 percent of the world’s Internet population. The social space, social media has come of age. With the end of the Industrial era and the fast emerging Digital Age – social media is