Digital Content

Content is king. We know it and we know you’ve heard it.

And you also know, that news-feeds are already chaotic and organic reach on social platforms have fallen off of a cliff. So the focus has been and will continue to be, on how your business, can produce compelling and share-worthy content. We take it a step further, to say that, instead of merely creating a lot of content, we want to create for you, kick-ass content, that engages and delivers value to your users.

At getCONNECTID, we’re also offer a one-stop service for digital content creation and content marketing , designed to help your business build its audience, traffic and customer base.

Whether its for your website, blog, social media channels, digital PR and advertising campaigns, your digital content archives or live event audiences, we will create and promote your blogs, email newsletters, case studies, infographics, short form videos, photos + illustrations, whitepapers, podcasts, e-books and e-guides.

What Fresh Digital Content Does For Your Caribbean Brand

We create and market Content that positions your brand as distinctive, cut through the online clutter, understanding its current and potential customers, plus get your ideas and products in front of decision makers and influencers.

Added to that, we’re armed with the knowledge of digital strategy and data-driven insights on target audiences, so the digital content we produce for your business, will be more more strategic, branded and high quality – that your audience actually wants to consume it.

And we’re pretty flexible in the way we work with our clients, you have the choice of engaging us on an a la carte basis or by monthly subscription packages.

 

 

Get Fresh Digital Content.

Have a look at our digital content production services and the clear benefits to your business.

 

TEXT + GRAPHICS

Blogging  | We write copy, edit, make SEO ready –  compelling blog posts for your own company blog and for distribution to other digital media outlets, whether it’s from research, interviews or from covering an event. Why are blog posts important? Because studies have demonstrated, that business blogs results in 434% more indexed pages, 97% more inbound links for your website and 67% more leads – than businesses who don’t blog. Your blogs can be short or deftly well-written long-form articles, striking a conversational tone, that’s meant to teach your readers –  something new, answering a question or simply entertain them.

Email Newsletters | We research, write copy, edit, design and distribute email newsletters that resonate with your readers and inspire open rates above industry standards. Why are email newsletters so effective? Here’s what a McKinsey report found in 2014 – “Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.” Email newsletters create a deeper, direct and consistent connection and communication with subscribers that help build your credibility, your brand and boost sales. It’s one of the best customer relationship building tools, still.

Case Studies |  We will craft the story of how you your product or service truly impacted a customer. You see case studies are like public client endorsements, they typically introduce your customers or clients, and showcase the problem they experienced, and then wraps it up with the resolution you provided. A case study is original and gives potential customers the confidence to trust your product or service by providing relatable human evidence of its value.

Infographics  | We will collect your data, organise it, and turn this information into an easy to understand visual, such as a chart or map-whatever is deemed most relevant to your target audience. That’s what infographics are – “graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.”
The goal is to create infographics that are eye-catching, shareable and reinforces your brand. Additionally, studies have found that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where 1.5 billion pieces of content, 140 million tweets, and 2 million videos are created daily.

 

VIDEO + PHOTO + LIVE

Online Videos | Whether Facebook, Twitter, Instagram, Snapchat or Youtube is the best digital platform for your brand, we will help you tell your unique story through short form videos so you can provide engaging, shareable video content that’s aligned to the online channels they are meant for.

“The content you need to be thinking about creating and marketing on social for your business, is video. Period. No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.” says Gary Vaynerchuk. We’ve seen it and we agree. Fact is, short-form videos are of great value for increasing traffic to your website, getting more social media followers and generating leads.

Photos  + Illustrations  | We will take photos, create illustrations that inspire shareability.
Whether it’s for your website, blog, social media channels, digital PR and advertising campaigns, yes a photo is still worth a thousand words. They are powerful tools to showcase your products and services, your people, community and what’s going on the world of your business.

Live Content |  Producing LIVE Content is both an art and science. It has tremendous potential to connect with your audience, engage those looking on, boost the reach and shareability of your content that builds your brand visibility and online community. It all requires pre-event planning, using the right tools, an understanding of what matters most. All this, whether you are doing Facebook Life, LiveTweeting, LiveBlogging or LiveStreaming.

 

INFLUENCER PROGRAMMES

We have relationships with outstanding and influencer bloggers, snapchatters, tweeters, instagram and youtube stars – who can take your brand to key and fresh audiences.

Email us: ingrid@getconnectid.com to set up a call or meeting to discuss your Digital Content needs.