Case Studies

Case Studies


Do have a look at our Selected Client Case Studies!



We were hired by ICD GROUP Ltd to create  4 Digital Marketing Strategy Blueprints- for  BCIC Jamaica, WIHCON Construction, WIHCON Property Management and Advantage Communications.

ICD Group Ltd. is a holding company which through its subsidiary offers real estate/property management, construction, general insurance, insurance brokerage, tetra packaging services and call centres. The company was founded in 1962 and is based in Kingston, Jamaica. The goal was to structure a specific plan geared towards maximizing potential benefits of the various digital initiatives across the group.

ICD Group Ltd. recognised that as technology adoption rises both regionally and globally, their customer’s expectations of their businesses are increasing and will continue to do so. The job of our team was to develop a digital strategy blueprint that sees ICD’s businesses – Wihcon Properties, Wihcon Construction and BCIC Jamaica – not just “doing” digital, but being digital, in fact more so – becoming a Social Business from the Inside Out.






The Jamaica Tourist Board (JTB) is the entity that’s responsible for the Visit Jamaica brand and bringing the millions of tourists to Jamaica each year. Up until 2010, JTB had relied as usual on traditional marketing – tv ads, billboards, print ads,traditional pr and press junkets.

The global financial crisis in addition to the digital shift to onlien travel, showed the glaring fact, that 70% of all travel decisions and transactions were now being made online: in the United States, Jamaica’s largest tourist market 83% of travel planning was being done online (TIA); and 70% of consumers trust online recommendations while only 14% trust advertisements. So destinations were now being asked to reinvent fresh ways of gaining mindshare and sales. In 2009, JTB had no digital marketing/ social media presence other than a website and a dormant Twitter account. We were engaged by Geejam Media to lead the digital marketing efforts. More






The Challenge | Times Have Changed. The gracefoodslikeachampion360Consumer is in Charge.
We understand that traditional media strategies are no longer working for you as they used to. Why? Audiences, your customers are spending less time with traditional media, they have more choices and they have changed the way they like to engage with brands like Grace Foods of the Caribbean Conglomerate GraceKennedy Group.

Consequently, traditional media is suffering from fragmentation and lower levels of engagement. Enters Digital Media which uses digital distribution channels such as your website, social networking, online advertising email and other tools to reach consumers in a timely, relevant, personal and measurable manner.

So it is a time for – Connecting, Collecting and Perfecting relationships with your consumers…BUT on THEIR TERMS. It is a Time for an approach that favors Attraction & Attention | Permission | Engagement | Conversation. More







The Challenge | Hardys became the first wine brand to sponsor the 5 year-old Restaurant Week Jamaica (RWJ) in 2010. They wanted to raise the visibility of the Hardy’s wine brand, the RWJ wine special and help drive sales across the 60 participating restaurants during 7 days of Restaurant Week Jamaica.  More.








The Challenge susiescafe| Susie’s Bakery and Coffee Bar is a mom and pop driven eat, drink, party, network and hangout spot in Kingston known for its great customer service and its Mojito Mondays. But with the rise of a cafe culture, it had come face to face with some competition. More










The Challenge |  So what do you to do with negative commcocoroents you face them, answer them, turn them around. The beautiful things is that you get to do this in real time, with an audience and the rewards are great. This is short case study that I was personally apart of but didn’t create the strategy. It’s a success story I’ve told at many speaking gigs. So here it goes. More